Executive Paul Pressler Joins UgMO as Vice Chairman
“I’m delighted to announce that Paul Pressler has joined our board as vice chairman,” said Walt Norley, founder and CEO of Advanced Sensor Technology, developers of UgMO.
Pressler is the former President and CEO of the $16 billion global specialty retailer, Gap Inc. He also spent 15 years at the Walt Disney Company, most recently as chairman of the resorts and parks division. Currently, he is a director for Avon Products Inc., OpenTable, Inc. and Overture Acquisitions Corporation, and is an advisor to private equity firm Clayton, Dubilier & Rice. “Paul brings an extraordinary wealth of operating and consumer brand experience to the UgMO team,” said Norley.
In fact, it was UgMO’s water conservation appeal to both commercial and consumer users that caught Pressler’s attention a few months back. UgMO is an underground soil monitoring technology that Pressler says has the potential to revolutionize soil management. “What I love about UgMO is that this breakthrough technology is both affordable and accessible,” he said. “UgMO can make a material impact on water conservation and savings right now.”
With trillions of acres of the planet being irrigated every day, Pressler says the notion of conserving water and working toward a green planet is critical. “We all have a responsibility to step up and do something to address diminishing resources like water,” Pressler said. Most of the world’s irrigation systems are managed by nothing more than a timer — and that’s true whether you’re talking about sophisticated sports turf arenas, premier golf courses, major agricultural properties or someone’s front lawn. UgMO leads the way in bringing intelligent technology to the soil and removing the guesswork of how to use — and how to save — water resources.
Pressler is working with the UgMO team to help forge strategic partnerships, expand growth opportunities and promote UgMO’s water advocacy role. “Paul has led some of the world’s best known brands. We’re delighted to be adding his significant expertise in building the UgMO brand name, and our entire business,” Norley said.
About UgMO
UgMO combines wireless, underground sensors with the most intuitive software on the market to provide 24/7, real-time monitoring of soil moisture, temperature and salinity (or salt levels). By analyzing the data, UgMO saves water, energy and other resources with precise data on when and how much water, fertilizer and pesticides are needed to maintain healthy soil and plant growth, prevent disease, and optimize turf and soil conditions.
Headquartered in King of Prussia, Pa., Advanced Sensor Technology, Inc. (AST) is a national environmental technology company that designs, manufactures and markets UgMO’s wireless soil sensor systems and software.
For more information, visit UgMO.com.
